Happy as happy can be! September 10, 2009
“Happy Girl”: She’s a timeless beauty with style, fun & flair. (and she’s the first of many new cards debuting this fall)
“Chocolate Slice Birthday” is moving on to greeting card heaven September 10, 2009
But we have a few left on clearance on our new PayPal web store!
Fall is certainly in the air September 10, 2009
Summer was a busy time for Paper Loop. The shipping dept was at full-steam & the creative dept has been churning out new designs.
Over the next few days, we’ll be featuring some of the new designs already arriving in stores this month.
You can expect to see new birthday, baby & anniversary cards.
We’re excited to head into fall with these fun & colorful designs. Drop us a line to let us know what you think.
“Squirrel in Tree” . . . Squirrel on patio? July 3, 2009
Squirrel visitor
"Squirrel in Tree": Style No. 126 or Set of 8: 126-Set
Which came first? The “Squirrel in Tree” card? Or the squirrel on patio table? Well of course we all know that the card came first. So maybe the squirrel just wanted to visit his greeting card bro? Or maybe (most likely) he just wanted to snack on the birdseed we have on our patio. Birdseed for squirrels you say? Hey, it’s a crazy world.
Forecast: Bridal Showers July 2, 2009
Inside Message: Congratulations to the bride to be!
Time for bridal showers, gifts, & cards. This is our unique wedding card, “Retro Flower Bride”, that celebrates the bride and her special day.
Featured Retailer: Patina July 1, 2009
Patina: The Highland Park location; 2057 Ford Parkway, St. Paul MN 55116 (photo courtesy of M. Sorensen)
Patina, a six-store chain in Minneapolis-St. Paul, is one of the finer gift boutiques in the Twin Cities area, and they feature Paper Loop cards. We are proud to be a part of these great stores. You can see more photos here in our Facebook Patina photo-album. Check out their Yelp reviews.
Dreamy Weddings Too! June 26, 2009
Style No. 110, Retro Dreamy Wedding
This couple is definitely hitting the Sixties vibe, well into the 21st Century. Can you dig it?
Wow, June is almost gone. Still time for another wedding card? Of course, who can resist a wedding? Just be sure to bring your hanky (sniff sniff).
Extra Extra . . . Read all about it! June 25, 2009
PR machine is ramping up. Our first press release has just been, um, released. We plan on getting our public relations presence more visible as time goes on.
If anyone would like a copy, photos and/or more information about the company, please feel free to contact us: hello@paper-loop.com
Highlights: (1) growing a business during a recession, (2) success at the NSS & (3) our status as a WBE (Woman Owned Enterprise).
FOR IMMEDIATE RELEASE
Contact: Sara Cumings, 323.230.5159; hello@paper-loop.com
PAPER LOOP SHRUGS OFF DOWN ECONOMY TO THRIVE IN SECOND YEAR AT THE NATIONAL STATIONERY SHOW IN NEW YORK CITY
June 16, 2009, Los Angeles, California–Los Angeles based greeting card manufacturer Paper Loop has returned from a successful exhibition at the 2009 National Stationery Show at the Javits Center in New York City. This woman business enterprise (WBE), founded by Sara Cumings, has seen enormous growth in the past year since first exhibiting at the NSS in 2008.
Despite a weak economy, Paper Loop has managed to increase sales, add retailers and assemble a fleet of sales reps covering 32 states and Canada. Since launching in fall of 2007, Ms. Cumings’ designs can now be found in over 100 stores around the country; from small boutiques to prominent chains such as Paper Source, Patina (Minneapolis-St. Paul), Atlanta’s Limetree and the UK’s Paperchase. At the 2008 Stationery Show, Paper Loop’s retailers numbered six.
One of the reasons for the early success are the upbeat and colorful designs, which visitors to their booth often called “happy”. In difficult economic times the company sees their whimsical style as a product differentiator. The company sees greeting cards as a low-cost way for consumers to express sentiments of all kinds. Furthermore, niche cards such as cat and dog sympathy, expecting mother, Bar/Bat Mitzvah and congratulations have shown to be very popular with shop owners. Some of the newer card designs feature hand-drawn lettering on the inside greeting, replacing the font style greetings of earlier cards in the collection.
Card buyers gravitate to the many animal character cards in the collection. Two of the latest, Rock Star Cat and Rock Star Dog exemplify all the latest successful Paper Loop traits: bright colors, fun characters and hand-drawn greetings.
The company sees continued growth in the second half of 2009, as more sales reps come aboard, new card styles continue to be introduced and the holiday card buying season approaches.
Paper Loop can now be found on their blog (paperloop.wordpress.com); on Facebook (link found on their blog); in addition to their website (www.paper-loop.com).
Please contact Sara Cumings, hello@paper-loop.com or (323) 230-5159 for images and more information.
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Robot Says Compute Weekend! June 19, 2009
Fun Robot
Fun Robot is looking forward to recharging his battery over the next couple of days; that’s why he’s taking the afternoon off & starting the weekend early (while the rest of us continue office life, grrrrr!).
He wishes everyone a most enjoyable Robo-Weekend. ”Bleep-blop-bloop”, (“Good-bye for now”, in robo-language)
